![]() Also in August, Penn said it sold Barstool Sports back to its founder Dave Portnoy. In addition to the $1.5 billion licensing deal, Penn also said it would grant ESPN rights worth about $500 million to purchase shares in Penn.ĮSPN Bet is a rebranding of an existing sports-betting app, the online Barstool Sportsbook. Under August’s agreement, Penn’s rights to the ESPN brand will initially run for a decade with the option of extension for another 10 years. A Penn spokesperson said the app is planned to launch Tuesday afternoon, but did not provide a specific time.ĮSPN Bet is set to go live in 17 states - Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia and West Virginia. It’s unclear when ESPN Bet will officially be available to download. Under the agreement, Penn will operate ESPN Bet while ESPN promotes the app across its online and broadcast platforms. ![]() Penn signed a $1.5 billion deal with ESPN for rights to the sports media giant’s name in August. NEW YORK - ESPN Bet, a rebranded sports-gambling app owned by Penn Entertainment, is set to launch Tuesday. ![]()
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